How quickly you see results also depends on the content you put on your website. The first thing you need to know is that quality matters a lot.
Your ranking won’t change if you spend days writing hundreds of 300-word articles that you ordered on Fiverr.
Now, don’t take this to mean that every piece of content you publish needs to be 4,000 words long.
In fact, there is neither a minimum nor an ideal length. The content just needs to be long enough to solve the problem of the visitor.
There is a myth that you should put out new content slowly. This comes from the idea that putting out a lot of new content at once could look unnatural to Google, which could hurt your ranking.
It’s easy to see why people would believe this myth, but Google has proven it to be false.
From an SEO point of view, there is no reason not to publish great content right away if it is ready to go.
The sooner you get it out there, the sooner it will help your ranking.
SEO will only take longer if you wait.
It’s important to know that a website’s ranking does depend on how long it’s been around.
In other words, newer pages don’t tend to rank as well as older pages, but that’s because of other things, not because they are newer.
Having said that, I think it’s better to keep a steady publishing schedule than to publish in spurts, for two reasons:
It shows Google that you are always adding new content to your website, which usually makes their spiders crawl it more often. This helps you move faster with SEO.
It gets people to come back to your website more often, which may help Google see that the user experience is good and speed up your SEO efforts.
But it’s not just about making content.
Getting rid of content can also cut down on the time it takes to do SEO.
The key is to figure out what content to keep, what content to improve, and what content to get rid of.
Danny Goodwin held a webinar about this topic. In it, he talked about how Search Engine Journal used this method to get rid of some pages that weren’t doing well, which helped the site do better overall in the search results.
In the end, the key is to create original, useful content that meets the needs of your audience and keeps getting better.
And if you needed another reason to do this, longer, higher-quality content tends to get more links than shorter, lower-quality content.
Brian Dean of Backlinko looked at 912 million blog posts and found that long-form content gets 77.2% more links on average than short articles.
So, content is important on its own, and it also affects your efforts to build links, so it’s like getting two things for the price of one.
