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Digital Marketing Agency
Regardless of your size or industry, you must include digital transformation in your core process to stay relevant. This involves using digital technologies to create new business processes and customer experiences to meet the changing business and market requirements. A great example is embracing digital marketing.
Not only does digital marketing help you reach a global audience, but it also allows you to assess your performance and know your strengths and weaknesses. If you have been using traditional marketing, transitioning to online marketing can be a hard nut to crack. Therefore, you should work closely with a digital marketing agency such as The Pursuit Agency. We are a digital marketing agency in Swindon, and we offer a wide array of digital marketing services to local businesses. Our services include:
Digital Marketing Strategy In Wiltshire
Before investing in any campaign, you must have a plan. A digital marketing strategy is a plan that stipulates how your business will achieve its marketing goals through online channels such as social media, organic search, paid ads, and your website. Creating a digital marketing strategy involves:
• Creating buyer personas to help you identify your ideal customer
• Making goals and choosing the digital marketing tools you’ll need
• Evaluating your existing digital channels and assets
• Auditing and planning your owned media campaigns
• Monitoring and reporting your progress
We build bespoke marketing strategies for businesses by identifying who your ideal customer is and how you can help them.
Content marketing is used interchangeably with content creation, but they are not quite the same. Content marketing is a strategic approach to creating and distributing valuable and relevant content to attract a clearly defined audience and encourage them to take profitable customer action.
It involves creating blogs for your website, social media content, videos, infographics, and paid ad content. This content is tailored to your specific business goals to help you attract the right customers and boost conversions. Use our content marketing service and let us help you reach your target audience and achieve your marketing goals.
Great content is at the heart of every digital marketing strategy. It allows you to capture your target audience’s attention, creating positive experiences that compel them to keep coming back. It also helps educate your audience, helping them make smart purchasing decisions.
If you are ready to dive into content creation, look no further than The Pursuit Agency. We will help you create evergreen content for your website that provides customers with insight and knowledge and positions you as a thought leader in your industry. Also, since you’ll own the rights to the content we produce, you can use it to drive traffic and conversions for years to come. Our content creation services include writing articles, making videos and designing infographics.
Organic Social Media
Having a solid social media presence is absolutely necessary for your business. It allows you to reach and engage with your target audience. It also helps generate brand awareness, leads and sales.
If you’re looking to take your social media game up a notch, we are here to help. We assist businesses in scheduling and posting content on various social media platforms. If you’re unsure of what content to post, don’t worry, we’ve also got that covered. We will work with you to create a content strategy that aligns with your business goals.
Search Engine Optimisation
After creating your business website, the next step is to ensure that your target audience can find it in their search results. This is where SEO comes in. It employs a set of practices designed to improve the positioning of your site in organic search results.
SEO is extensive and can be hard to crack for beginners, so it’s best to get help from an SEO expert. At Pursuit Agency, we take a holistic approach to SEO, meaning we look at your entire website to see how we can improve it. We’ll look at your Google Business Profile for local SEO as well as your international campaigns and tailor our approach to each one. In addition to that, we also use different technical optimisation techniques to ensure your website is optimised for maximum visibility.
We’ll create quality content and build links to your website to increase its authority and improve its ranking on search engine result pages.
Paid Search Engine Marketing
While SEO offers a great ROI, it takes time to return positive results. If you want quick results, consider investing in paid search engine marketing. This digital marketing method allows you to show advertisements on search engine result pages of search engines such as Google and Bing. By placing ads on these popular search engines, you can reach many customers looking for what you have to offer.
Paid search works on a pay-per-click model that allows you only to pay when someone clicks on your ad. While it is a highly effective way to reach your target audience, you need expert knowledge to get the best results. We will work closely with you to determine your budget and objectives. Next, we’ll craft a campaign laser-focused on your goals and optimise it for maximum results. Whether you’re trying to earn leads or increase sales, we are here to help you take your business to the next level.
Paid Social Advertising
Paid social advertising is similar to paid search engine advertising except that it displays ads on social media platforms such as Facebook, Instagram, LinkedIn, TikTok, etc. Paid social allows you to reach a wider audience and improve brand awareness. It also allows you to target specific demographics based on their interests, age, location, etc. When done correctly, paid social can deliver excellent results.