Paid social agency in Swindon.
Facebook, Instagram and LinkedIn ads aimed at the customers you want, with tracking that shows which ads brought in enquiries and sales.
From £1,000 a month, plus ad spend Facebook, Instagram and LinkedIn Tracked to enquiries and sales
Based in South Marston, Swindon. Working with businesses across the UK.
Boosting posts isn't an ad strategy.
You’ve spent on boosted posts and can’t tell what came of it.
The ads reach plenty of people, just not the ones who buy.
Tracking broke when the privacy changes came in, and nobody fixed it.
Social ads find people before they search. That’s powerful when it’s aimed and tracked properly, and expensive when it isn’t.
We test, then spend more on what works.
Every campaign starts with a few clear audiences and a handful of ads. We watch what brings in enquiries, cut what doesn’t, and move the budget to what’s working.
“I have no hesitation recommending The Pursuit Agency, whether it is a one-off engagement or retaining a knowledgeable extension to your marketing team.”
Caroline Robertson, Project Manager
What's included.
We set the account up properly, test a few things at a time, and report on what each ad brought in.
Setup
Tracking you can trust.
- Pixel and conversions checked
- Audiences from customers and visitors
- Campaigns set up by goal
Creative
Ads people stop for.
- Ads written for each audience
- Short video and images
- Formats for each placement
Testing
A few clear tests at a time.
- Budget moved to what works
- Tired ads refreshed
- New audiences tried carefully
Review
What each ad brought in.
- Enquiries and sales by ad
- Cost per enquiry over time
- A monthly review and next tests
What paid social costs
From £1,000 a month
Plus ad spend, which you pay straight to Meta or LinkedIn.
The fee depends on how many platforms and audiences we run and how much creative is needed. You get the fee, the term and a recommended ad spend in writing before anything starts.
What you won't get from us
- Reports built on reach. You see reach and likes too, but enquiries and sales come first.
- A cut of your ad spend. Your ad spend goes straight to the platform, on your card.
- Ads left running untouched. We check them every week and refresh them when they tire.
- A junior account manager. The person on your first call leads your account.
How we work on paid social.
- First fortnight
Understand
Your customers, your offer and the tracking.
- Before any spend
Decide
The audiences, the first tests, the budget and the term, agreed in writing.
- From week three
Deliver
Ads live and watched closely, with the budget moved to what works.
- Every month
Improve
What each ad brought in, and the next round of tests.
Paid social questions we get asked.
Anything else, ask us on the free call.
Facebook and Instagram, or LinkedIn?
For most consumer brands and local businesses, Facebook and Instagram. For B2B, LinkedIn is usually worth testing, though clicks cost more. We start where your customers are.
How much ad spend do I need?
Enough to learn from. We'll recommend a starting budget after looking at your market, and change it once we can see what each enquiry costs.
Do you make the ads?
Yes: the words, the images and short videos. If you have photos or footage of your work, we use them, because real usually beats stock.
Who owns the ad account?
You do. It stays in your name and on your card.
How long are your contracts?
Monthly work runs on a three-month rolling agreement or a 12-month agreement. Which one suits depends on the work, and it's agreed in writing before anything starts.
Tell us about your social ads.
A couple of lines is plenty. The first call is free, and it’s with the person who would lead your account.
Rather talk? Book a free discovery call or ring 01793 292085
Rob Curtis MCIM leads every account, with specialist partners in design, development, video and content.
Unit 4, Lancaster Place, South Marston, Swindon. Working with UK businesses.