Marketing for B2B companies.
For firms with a longer sale: get in front of buyers while they’re researching, and see which marketing turns into conversations and contracts.
Based in South Marston, Swindon. Working with businesses across the UK.
Enquiries, and where they came from
- Quote and demo requests from search6
- Enquiries from LinkedIn4
- Downloads of your buyer guide11
What we did
Published a comparison page buyers were searching for. Fixed tracking on the quote form.
Next month
A guide for procurement teams, and LinkedIn ads to recent visitors.
Your buyers decide a lot before they ever get in touch.
They research for weeks before they speak to anyone.
Leads come in, but nobody can say which marketing produced them.
The website explains what you do, not why a buyer should choose you.
B2B marketing works when you are there while the buyer is researching, with answers to the questions they are asking.
Where we'd start.
Most businesses like yours start with one or two of these. On the first call we’ll tell you which, and why.
If you have an SEO project, PPC, or anything to do with increasing traffic to your website, The Pursuit Agency should be your go-to. Do not hesitate.
Vanessa Hope, Global Head of Sales
What it costs.
B2B companies usually start in our second band, £3,000 to £9,000 a month, though some start smaller. Every band is published.
Questions we get asked.
Anything else, ask us on the free call.
Do you understand technical products?
We'll ask a lot of questions at the start. Your team knows the product; our job is to explain it in the words your buyers search for.
Is LinkedIn worth it?
For many B2B firms, yes, because you can reach people by job title and company. Clicks cost more, so we start small and keep what works.
How do you report on long sales cycles?
We track enquiries and, where your CRM allows, follow them through to deals, so you can see which marketing brings in revenue.
How long are your contracts?
Monthly work runs on a three-month rolling agreement or a 12-month agreement. Which one suits depends on the work, and it's agreed in writing before anything starts.
Tell us about your business.
A couple of lines is plenty. The first call is free, and it’s with the person who would lead your account.
Rather talk? Book a free discovery call or ring 01793 292085
Rob Curtis MCIM leads every account, with specialist partners in design, development, video and content.
Unit 4, Lancaster Place, South Marston, Swindon. Working with UK businesses.