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Unique SEO strategies to drive traffic and growth
Tired of the hustle and grind? If you or your team are wasting hours on cold email outreach and campaigns that bring you nothing but tumbleweed, it's time for a change. SEO is a different animal entirely. It doesn't rely on you running around chasing down prospects. You don't need to pick up the phone and call people. Instead, you simply wait for them to call you. This is the magical difference between an outbound marketing strategy - one that involves you constantly reaching out - and an inbound strategy. Inbound marketing means you can focus on doing what you do best, and people will find you.
Of course, it isn't a magical process. But it does require skills, expertise, resources and - of course - time. We're betting you're lacking at least a couple of those things. All our clients are. That's why they trust us, their friendly SEO Agency in Swindon, to manage their campaigns for them.
Based in Swindon, in the heart of Wiltshire, we know a little something about the need to be found. However, we also know that every business is unique. That's why we offer a holistic approach to SEO and devise a strategy tailored to your website, your business, and your goals.
We're here to figure out an SEO plan that best serves you. That might mean looking at your Google Business Profile and working on your local SEO. But, equally, it could mean digging into your international campaigns and searching for ways to improve and develop them.
At The Pursuit Agency, we pride ourselves on taking the time to understand the individual needs of every client we work with. Their differences are critical, so we conduct a full review of your site before making recommendations for a successful campaign.
Our expertise covers all aspects of SEO, from the technical optimisation needed to ensure your website is visible in search engines, to the creation of the high-quality content you need to attract the attention of your ideal customers. We know how to research the perfect keywords for your niche, and how to optimise everything for those keywords. And because we're savvy digital marketers who keep up-to-date on all the latest search engine algorithm updates, we also know what not to do (like stuffing those keywords in as much as possible and thinking that will make your site rank).
Website content a bit blah? If your content isn't on-point, you will struggle to rank in those SERPs. You will have the same problem if your site isn't updated regularly. Content creation is an ongoing requirement that a lot of businesses underestimate. Building a website isn't enough. You need to feed it fresh content on a consistent, regular schedule: blog posts, articles, topic clusters, pillar posts, and all that good stuff. Then, there's incorporating video and audio into your content to maximise engagement and accessibility. But, doing so in an SEO-friendly way that doesn't cause your page's ability to rank for that content's search terms to plummet.
Then there are pesky concerns like ensuring your site's infrastructure supports the bots and all their crawling. Keeping everything running smoothly, and speedily. Maximising your user experience through simple, effective navigation. Fixing errors and indexing issues. Ensuring everything is perfectly responsive regardless of the device you're using.
Honestly, it's all a bit of a headache if you don't know what you're doing. Fortunately, you've found an SEO Agency that understands the intricacies of what truly goes into optimising a website, so it has the maximum potential to rank on SERPs.
Just leave it all to us, and we'll sort it. No headache needed.
A lot more goes into a cracking search engine optimisation strategy than the myriad of tasks needed on your website. That may seem unfair, given how much goes into on-site SEO, but actually, it's a good thing. You need a multi-pronged approach to maximise the traffic your website receives. The on-site work ensures that content is easy to find and effective once it has been found, so more people can find it. The off-site work actively drives traffic to look at that content. The more traffic your website receives, the more worthy the search engines will deem it to be, and the more traffic they will send your way. As long as you keep feeding it content, once it's set up, it becomes a self-perpetuating cycle and snowballs.
So what goes into off-site SEO? That's up to you. We can start with something basic, like ensuring you're listed in plenty of online directories. Or we can put in a bit more legwork and work on blogger outreach for you, to ensure you have as many healthy backlinks as possible pointing people to your site. And if you're ready to go all out, we'll arrange plenty of media placements and see about getting you featured on the top sites for your industry.
Do you need local search engine optimisation?
Are you based in Swindon or elsewhere in Wiltshire and looking for a local company to handle your local SEO? Optimising for your location is vital if you have a business model including a brick-and-mortar location or a catchment area(s) you serve. You may want to focus all your marketing efforts on people in a specific area. After all, if you can't help people outside that area, why spend money reaching them? Or you might want to include local SEO as part of a wider strategy. In either case, we're a Swindon-based SEO Agency perfectly positioned to manage your local strategy.
If you're outside Wiltshire, don't worry, we're so good at this that we don't need to be where you are to optimise your content for people who are!
Ready to get found?
The Pursuit Agency is an SEO Agency in Swindon, Wiltshire, and we're curious to meet you. What do you do? And how can we help you do it better?
How to make SEO Strategy
1. Identify Your Goals: Before making a SEO strategy, you need to determine what your goals are. What are you hoping to achieve? Are you looking to increase your website traffic, improve your ranking in the search engine results pages (SERPs), generate leads, or something else?
2. Research Your Target Audience: Knowing who your target audience is can help you create more effective SEO strategies. Research your audience to determine their interests, needs, and pain points.
3. Conduct Keyword Research: Keyword research is essential for SEO success. Identify the most relevant keywords for your website and optimize your content for those keywords.
4. Optimize Your Website for SEO: Optimizing your website for SEO is an ongoing process. Make sure your website is properly optimized for search engines by focusing on topics such as page titles, meta descriptions, and internal linking.
5. Monitor Your Progress: Monitor your progress to see how your SEO strategy is working. Use tools such as Google Search Console and Google Analytics to track your website’s performance.
6. Adapt Your Strategy: SEO is an ever-evolving process. As search engine algorithms evolve, you may need to adapt your SEO strategy. If your website isn’t performing as well as you’d like, try implementing new tactics or adjusting your existing strategy.