Our Approach To SEO
Based in Swindon, in the heart of Wiltshire, we know a little something about the need to be found. However, we also know that every business is unique. That's why we offer a holistic approach to SEO and devise a strategy tailored to your website, your business, and your goals.
We're here to figure out an SEO plan that best serves you. That might mean looking at your Google Business Profile and working on your local SEO. But, equally, it could mean digging into your international campaigns and searching for ways to improve and develop them.
Website content a bit blah? If your content isn't on-point, you will struggle to rank in those SERPs. You will have the same problem if your site isn't updated regularly. Content creation is an ongoing requirement that a lot of businesses underestimate. Building a website isn't enough. You need to feed it fresh content on a consistent, regular schedule: blog posts, articles, topic clusters, pillar posts, and all that good stuff. Then, there's incorporating video and audio into your content to maximise engagement and accessibility. But, doing so in an SEO-friendly way that doesn't cause your page's ability to rank for that content's search terms to plummet.
A lot more goes into a cracking search engine optimisation strategy than the myriad of tasks needed on your website. That may seem unfair, given how much goes into on-site SEO, but actually, it's a good thing. You need a multi-pronged approach to maximise the traffic your website receives. The on-site work ensures that content is easy to find and effective once it has been found, so more people can find it. The off-site work actively drives traffic to look at that content. The more traffic your website receives, the more worthy the search engines will deem it to be, and the more traffic they will send your way. As long as you keep feeding it content, once it's set up, it becomes a self-perpetuating cycle and snowballs.
Do you need local search engine optimisation?
Are you based in Swindon or elsewhere in Wiltshire and looking for a local company to handle your local SEO? Optimising for your location is vital if you have a business model including a brick-and-mortar location or a catchment area(s) you serve. You may want to focus all your marketing efforts on people in a specific area. After all, if you can't help people outside that area, why spend money reaching them? Or you might want to include local SEO as part of a wider strategy. In either case, we're a Swindon-based SEO Agency perfectly positioned to manage your local strategy.
If you're outside Wiltshire, don't worry, we're so good at this that we don't need to be where you are to optimise your content for people who are!
Top Tips to get started with SEO
- Identify Your Goals: Before making a SEO strategy, you need to determine what your goals are. What are you hoping to achieve? Are you looking to increase your website traffic, improve your ranking in the search engine results pages (SERPs), generate leads, or something else?
- Research Your Target Audience: Knowing who your target audience is can help you create more effective SEO strategies. Research your audience to determine their interests, needs, and pain points.
- Conduct Keyword Research: Keyword research is essential for SEO success. Identify the most relevant keywords for your website and optimize your content for those keywords.
- Optimize Your Website for SEO: Optimizing your website for SEO is an ongoing process. Make sure your website is properly optimized for search engines by focusing on topics such as page titles, meta descriptions, and internal linking.
- Monitor Your Progress: Monitor your progress to see how your SEO strategy is working. Use tools such as Google Search Console and Google Analytics to track your website’s performance.
- Adapt Your Strategy: SEO is an ever-evolving process. As search engine algorithms evolve, you may need to adapt your SEO strategy. If your website isn’t performing as well as you’d like, try implementing new tactics or adjusting your existing strategy.