Being able to get something for nothing is fantastic. Especially if the "free" something is boosting your site's visitors, earnings, search engine rankings, and sales. The good news is that you can find many free SEO tools online. The drawback, though, is that some of these free tools are useless.
I've compiled a set of the best free SEO tools to have on hand. These are easy to use, well-designed, efficient, potent, and (best of all) free.
1. Google Analytics
I think you should start using Google Analytics as soon as possible if you haven't already. Google Analytics is the only source of information that gives you high-quality and detailed information. It's what we have to work with in an age where Google rules. Most of the other data tools just use the API to access Google's data.
Google Analytics is a tool you can't ignore. Almost all of the important and actionable information about site visitors, traffic, etc. comes from this key source.
2. Google Search Console
If Google Analytics is the air that an online marketer breathes, then Google Search Console (formerly Webmaster Tools) is the food that an online marketer eats.
In the old name, the word "webmaster" doesn't really fit. Not only webmasters can use the tool. SEOs will use it. The tool's main focus is on "search" and "optimisation."
Just taking a quick look at the dashboard can give GSC some of its best ideas. SEOs and marketers need to keep the dashboard up to date regularly.
Google Search Console gives some of the same information as Google Analytics, but it does so in a much simpler and clearer way. There are less ways to change the numbers, but they are easier to get to.
The link data is one of the most important sets of information. (Links to Your Site, Search Traffic, and More) One of the most important steps in off-page SEO is to keep track of toxic backlinks.
Google Search Console will become very familiar to you if you ever have to deal with the feared "manual penalty" or if you have to regularly get rid of spam links that won't go away.
Google Search Console is a must-have, that much is clear. You need the information, the tools, and the power to use them. I wish more SEOs would see how useful the tool is and use it more often.
Ubersuggest is an SEO tool that has everything you need to win at SEO. A big part of SEO success is knowing what you're doing, what your competitors are doing, and how to change your strategy to take advantage of gaps in the market.
To use Ubersuggest, all you have to do is type a domain name or keyword into the search bar.
From here, you can get an instant report for the domain or keyword you choose.
You can use Ubersuggest for a lot more than just keyword research, but it will help you a lot in this area. You now have everything you need to choose keywords that will help you make great content that will rank.
With the MozBar, it's all about what you know. When you think about it, knowing the right things is a big part of SEO. The MozBar lets you find the right things quickly.
The MozBar button is right in the middle of your browser's toolbar, which is where everything happens. When you click on the MozBar, you get a report right away about the website you're on.
Page Elements, Page Attributes, and Link Data are the three main types of information on the toolbar.
Page Elements shows you how SEO works on a page. At first glance, you can see a lot of different things. You can see the title, the description, the H1s, and so on.
Subscribers can use the full power of the MozBar, and it's a service that's worth the money. But if you're still in the early stages of your business and don't have much money, the people at Moz are kind enough to give you a free version of this powerful tool.
6. Pagespeed Insights
Speed is all that matters. When it comes to Google's mobile index, your site will rank higher if it loads faster.
Pagespeed Insights shows you what needs to be fixed so that your site loads quickly on any device.
This tool will tell you what to fix whether you are optimising for tablets, desktops, or mobile devices.
This tool is free, easy to use, and gives you information you need to speed up the time it takes for your site to load.