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Google Shopping ads.
Your products, with photo and price, at the top of the search when someone is ready to buy. We clean up the product feed, build campaigns around your ranges and margins, and report on orders and revenue.
From £1,000 a month, plus ad spend 3-month rolling or 12-month terms Google Partner
Based in South Marston, Swindon. Working with businesses across the UK.
Shopping is spending. You can't see which products pay.
One campaign holds every product, so best sellers and slow lines share a budget.
Products keep getting disapproved, and nobody knows why.
Performance Max reports a return, but not which products made it.
Shopping pays when the feed is clean and the budget follows margin, product by product.
We start with the feed.
Most Shopping problems start in the product feed. We go through Merchant Center, the feed and the campaigns, and match spend against what each range sold. You get the findings in plain English, in the order we’d tackle them.
“If you have an SEO project, PPC, or anything to do with increasing traffic to your website, The Pursuit Agency should be your go-to. Do not hesitate.”
Vanessa Hope, Global Head of Sales
What's included.
Built around your ranges and margins. A shop with one hero product and one with 3,000 lines run very differently.
Feed
What Google knows about each product.
- Titles and descriptions improved
- Disapprovals fixed
- Custom labels for margin and season
Campaigns
Budget where the margin is.
- Best sellers kept apart
- Standard Shopping or Performance Max, whichever does better
- Bids by range
Tracking
So you can see what each order cost.
- Purchase values tracked
- Return on ad spend by range
- Checked against your shop data
Review
Checked every week.
- Search terms reviewed and blocked
- New and seasonal lines added
- A monthly report on orders
What Google Shopping costs
From £1,000 a month
Plus ad spend, which you pay straight to Google.
The fee depends on the size of the catalogue, how many campaigns we run and how much the feed needs. We’ll recommend a starting ad budget from your margins, and you get the fee, the term and the budget in writing before anything starts.
What you won't get from us
- A cut of your ad spend. Your ad spend goes straight to Google, on your card.
- Performance Max on autopilot. We use it where it does better, and we check what it’s spending on.
- A feed tool we keep hold of. Any feed fixes stay in your Merchant Center account.
- Reports full of clicks. You’ll see orders, revenue and return on spend by range.
How we work on Google Shopping.
- First fortnight
Understand
Merchant Center, the feed, the campaigns and your margins.
- Before spend changes
Decide
What to fix, how to split the campaigns, the budget and the term, agreed in writing.
- From week three
Deliver
Feed fixed, tracking checked, campaigns rebuilt around your ranges.
- Every week
Improve
Search terms and bids reviewed, and a monthly review of orders and revenue.
Shopping ads stop when you stop paying. Ecommerce SEO is what lets you spend less over time.
Google Shopping questions we get asked.
Anything else, ask us on the free call.
What do I need to get started?
A Google Merchant Center account, a product feed from your shop and a Google Ads account. If you have none of them, we set them up in your name.
Should I use Performance Max or standard Shopping?
It depends on the catalogue and the tracking. We test, and use whichever brings in orders at a better cost. Many shops end up running both.
Why are my products disapproved?
Usually missing information, pricing that doesn't match the site, or a policy issue. Most can be fixed in the feed. Some need changes on the shop itself.
How much should I spend?
It depends on your margins and how competitive your products are. We'll recommend a starting budget and adjust it once we can see what each order costs.
Do I own the accounts?
Yes. Merchant Center and Google Ads are in your name and on your card. If we stop working together, you keep everything.
How long are your contracts?
Monthly work runs on a three-month rolling agreement or a 12-month agreement. Which one suits depends on the work, and it's agreed in writing before anything starts.
Guides for online shops.
Google Ads · 8 minute readRetargeting strategies for UK small businesses and online shopsHow to build retargeting audiences on Google and Meta, set timing windows and frequency, choose the creative and allow for cookie consent.Read the guide
Ecommerce · 8 minute readSEO for ecommerce websites: a practical guide for online shopsHow to get an online shop's category and product pages ranking, from keyword research and site structure to duplicate URLs, site search and links.Read the guide
Ecommerce · 9 minute readEcommerce digital marketing strategy: a practical plan for online shopsHow to plan an ecommerce marketing strategy: what to fix first, which channels to use in which order, the email flows every shop needs,…Read the guideTell us about your shop.
A couple of lines is plenty. The first call is free, and it’s with the person who would lead your account.
Rather talk? Book a free discovery call or ring 01793 292085
Rob Curtis MCIM leads every account, with specialist partners in design, development, video and content.
Unit 4, Lancaster Place, South Marston, Swindon. Working with UK businesses.