Ecommerce guides.
Practical guides for online shops: platforms, product and category pages, site search, email flows and marketing.
Ecommerce · 12 minute readBest ecommerce platform for SEO: Shopify, WooCommerce and the rest compared
Which ecommerce platform is best for SEO? A plain comparison of Shopify, WooCommerce, BigCommerce, Adobe Commerce, Squarespace and Wix for UK retailers.
Ecommerce · 8 minute readA short history of online shopping, from teleshopping to smartphones
How online shopping grew from a 1979 television experiment to the phone in your pocket, with the dates that mattered along the way.
Ecommerce · 9 minute readAutomated email marketing sequences: the flows every UK online shop needs
The automated email flows a UK online shop should set up, with timings and content for each, consent rules in plain terms and how…
Ecommerce · 9 minute readSEO for ecommerce websites: a practical guide for online shops
How to get an online shop's category and product pages ranking, from keyword research and site structure to duplicate URLs, site search and links.
Ecommerce · 9 minute readEcommerce digital marketing strategy: a practical plan for online shops
How to plan an ecommerce marketing strategy: what to fix first, which channels to use in which order, the email flows every shop needs,…
Ecommerce · 8 minute readEcommerce website search engine: how to make your shop’s search work
What good on-site search does for an online shop, how to fix searches that return nothing, and how to use search terms to find…
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