Ecommerce SEO.
SEO for online shops on Shopify, WooCommerce and other platforms. We fix what stops Google reading your catalogue, then make your category and product pages the ones that rank, reported on orders and revenue.
From £1,000 a month 3-month rolling or 12-month terms Reported on orders and revenue
Based in South Marston, Swindon. Working with businesses across the UK.
You pay for most of your traffic.
Your category pages don’t rank, so Shopping ads bring in nearly every visitor.
Filters and variants have made thousands of pages Google ignores.
Product pages repeat the manufacturer’s description, word for word, like every other stockist.
Shops that grow steadily earn part of their traffic from search, so a rise in ad costs doesn’t wipe out the margin.
We start with the catalogue.
We crawl the shop the way Google does, check which pages are indexed and which searches already bring in sales, then look at your categories against what people search for. You get the findings in plain English, in the order we’d tackle them.
“I have no hesitation recommending The Pursuit Agency, whether it is a one-off engagement or retaining a knowledgeable extension to your marketing team.”
Caroline Robertson, Project Manager
What's included.
Weighted to the shop. A store with 40 products and one with 4,000 need very different work.
Technical
So Google can read the catalogue.
- Filters, variants and duplicates
- Out-of-stock and deleted products
- Speed on mobile
Categories
The pages that usually rank.
- Named the way people search
- Copy that helps people choose
- Internal links between ranges
Products
Pages worth ranking.
- Descriptions in your own words
- Product schema for prices and stock
- Reviews shown on the page
Guides and links
Answers before the sale.
- Buying and sizing guides
- Comparisons people search for
- Links from suppliers and press
What ecommerce SEO costs
From £1,000 a month
A fixed monthly fee, with the term in writing.
The fee depends on the size of the catalogue, how competitive your products are and how much needs fixing first. You get the fee, the term and what is included in writing before anything starts.
What you won't get from us
- Thousands of auto-written product pages. They tend to get ignored, or worse.
- Guaranteed rankings. Google decides. We report on what the work brings in.
- Changes made straight on the live shop. We agree them with you first and test where it matters.
- Reports of traffic alone. You’ll see orders and revenue from search, by category.
How we work on ecommerce SEO.
- First fortnight
Understand
A crawl of the shop, your sales data and the searches that matter.
- Before work starts
Decide
Which fixes and ranges come first, the fee and the term, agreed in writing.
- From week three
Deliver
Technical fixes first, then categories and products, range by range.
- Every month
Improve
New pages and guides, and a review of orders and revenue from search.
Technical fixes can show up within weeks. Category rankings take months to build, which is why most shops run Shopping ads alongside.
Ecommerce SEO questions we get asked.
Anything else, ask us on the free call.
Which platforms do you work with?
Shopify, WooCommerce and other platforms. If the platform itself is holding you back, we'll say so. Our guide to platforms and SEO
How long does ecommerce SEO take?
Technical fixes can show up within weeks. Category and product rankings usually take several months, and build from there.
Do you write the product descriptions?
We can, for your best sellers and most important ranges first. For large catalogues we agree a template and a priority list with you.
Will you need access to the shop?
Yes, plus Search Console and Analytics. We make changes in agreement with you, and you keep every account. How to add us as a user
Should I run Shopping ads as well?
Usually, yes. Shopping brings in sales from the first week while SEO builds. Once categories rank, you can spend less on the searches you're winning for free. Google Shopping
How long are your contracts?
Monthly work runs on a three-month rolling agreement or a 12-month agreement. Which one suits depends on the work, and it's agreed in writing before anything starts.
Ecommerce SEO guides from our blog.
Ecommerce · 8 minute readSEO for ecommerce websites: a practical guide for online shopsHow to get an online shop's category and product pages ranking, from keyword research and site structure to duplicate URLs, site search and links.Read the guide
Ecommerce · 11 minute readBest ecommerce platform for SEO: Shopify, WooCommerce and the rest comparedWhich ecommerce platform is best for SEO? A plain comparison of Shopify, WooCommerce, BigCommerce, Adobe Commerce, Squarespace and Wix for UK retailers.Read the guide
Ecommerce · 8 minute readEcommerce website search engine: how to make your shop’s search workWhat good on-site search does for an online shop, how to fix searches that return nothing, and how to use search terms to find…Read the guideTell us about your shop.
A couple of lines is plenty. The first call is free, and it’s with the person who would lead your account.
Rather talk? Book a free discovery call or ring 01793 292085
Rob Curtis MCIM leads every account, with specialist partners in design, development, video and content.
Unit 4, Lancaster Place, South Marston, Swindon. Working with UK businesses.