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Practical guides on SEO, Google Ads, websites and ecommerce marketing for owner-led businesses.
Marketing · 14 minute readDental marketing plan: how to build one for your practice
A one-page marketing plan for UK dental practices: how patients choose, what a case is worth, channels in order, the rules and a 90-day start.
Marketing · 13 minute readMarketing plan for a construction company: a practical guide for builders and trades
How to write a one-page marketing plan for a UK building firm or trade business, from Google reviews and quoting to main contractor work.
Marketing · 15 minute readLaw firm marketing strategy: a one-page plan for small UK firms
How to write a marketing plan for a small or medium law firm: how clients choose a solicitor, what a matter is worth, the…
SEO · 7 minute readSEO for software companies: a practical guide
How software and SaaS businesses get found by buyers who are researching, and turn those visits into trials and demos.
Ecommerce · 12 minute readBest ecommerce platform for SEO: Shopify, WooCommerce and the rest compared
Which ecommerce platform is best for SEO? A plain comparison of Shopify, WooCommerce, BigCommerce, Adobe Commerce, Squarespace and Wix for UK retailers.
Websites · 9 minute readEcommerce mobile optimisation: product pages, checkout and testing on real phones
How to find where your shop loses sales on phones and fix it, from product pages and filters to wallets, speed and testing on…
Ecommerce · 8 minute readA short history of online shopping, from teleshopping to smartphones
How online shopping grew from a 1979 television experiment to the phone in your pocket, with the dates that mattered along the way.
Ecommerce · 9 minute readAutomated email marketing sequences: the flows every UK online shop needs
The automated email flows a UK online shop should set up, with timings and content for each, consent rules in plain terms and how…
Websites · 13 minute readWebsite design principles for conversions: a practical guide
The UX, mobile, speed and checkout principles that turn more of your website visitors into enquiries and sales, and how to test changes on…
Ecommerce · 9 minute readSEO for ecommerce websites: a practical guide for online shops
How to get an online shop's category and product pages ranking, from keyword research and site structure to duplicate URLs, site search and links.
Ecommerce · 9 minute readEcommerce digital marketing strategy: a practical plan for online shops
How to plan an ecommerce marketing strategy: what to fix first, which channels to use in which order, the email flows every shop needs,…
Google Ads · 8 minute readRetargeting strategies for UK small businesses and online shops
How to build retargeting audiences on Google and Meta, set timing windows and frequency, choose the creative and allow for cookie consent.
Marketing · 13 minute readSmall business marketing strategy: a one-page plan and the ideas that work
How to write a marketing strategy for a UK small business on one page, then the ideas that bring in customers, what to spend…
Marketing · 11 minute readMarketing plan for a small clothing business: a practical guide for UK brands
How to build a one-page marketing plan for a small clothing brand: your customer, your numbers, the right channels and a 90-day plan to…
News · 2 minute readThe Pursuit Agency wins twice at the Wiltshire Techies
Driven by Data in 2023, then Tech Startup of the Year in 2024, at the awards for technology in Swindon and Wiltshire.
SEO · 8 minute readHow to use Google Search Console to improve SEO: a walk-through for owners
Which Search Console reports to open, what to look for in each, and the changes that move pages from page two onto page one.
SEO · 9 minute readHow long does SEO take? A realistic timeline for UK businesses
What to expect in the first month, at three months and at a year, what speeds SEO up or slows it down, and how…
Google Ads · 12 minute readWhat is PPC? A plain guide to pay-per-click advertising
How pay-per-click advertising works, what it costs, how a Google Ads account is set up, and how to tell whether your ads are making…
SEO · 8 minute readHow to find a good SEO consultant: questions to ask and red flags
An honest buyer's guide for UK business owners: where to look, what to ask, what good reporting looks like, and the warning signs to…
Local SEO · 10 minute readWhy local SEO is important, and how to get it right
How local search works, why it brings in customers who are ready to buy, and a practical checklist for getting into the map results.
Ecommerce · 8 minute readEcommerce website search engine: how to make your shop’s search work
What good on-site search does for an online shop, how to fix searches that return nothing, and how to use search terms to find…
SEO · 9 minute readHow many SEO keywords should I use? Keyword rules for every page
One main search per page, plus the variations people type for the same thing. How to map keywords to pages and what keyword stuffing…
SEO · 8 minute readHow to monitor search engine rankings: a guide for business owners
Check your Google rankings free in Search Console, know when a paid rank tracker is worth it, and track the numbers that show SEO…
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